On the 13. The first international online partner session took place at ColorLite in April 2026. The aim of the format is to strengthen the exchange with our colour measurement technology sales partners worldwide and to jointly develop a clear understanding for the positioning of our measurement technology.
In order to enable all of our colour measurement technology dealers worldwide to participate, the session was conducted in two time zones. Both appointments met with great interest and were very well attended.
Successful in the market together
Our sales partners are the direct connection to our customers worldwide. They know the requirements of their markets and bring valuable practical experience. In this way, they play a decisive role in the successful positioning of our solutions.
This is exactly where the partner session started: The focus was on the question of how our measurement technology can be clearly, comprehensibly and convincingly presented in the market.
Focus: Argumentation, application and added value
The session focused on the presentation of the sph900 spectrophotometer and the ColorDaTra Professional software. Company founder and owner David Pryor showed on the basis of practical examples what is important in the customer conversation and how the added value of our solutions can be clearly conveyed.
The ColorLite sph900: One single device. Many applications thanks to accessories and flexible adapter technology
It became clear how closely our measurement technology is linked to concrete application questions from the market. The focus was in particular on the following aspects:
- Flexibility of the system:
The shp900 offers versatile applications in a wide range of applications. - Unique probe head technology:
The possibility of working with external measuring heads allows a particularly flexible adaptation to various measuring tasks. - Service-friendly technology:
The low-maintenance LED lighting reduces service costs and ensures reliable use in everyday life. - Practical measurement instructions:
On the basis of concrete examples, it was explained why the d/8° measurement geometry is less susceptible to gloss influences and how this can be easily realized with sph900 and sph870. - Consistent colour communication:
Measured values are only comparable if they are created under the same conditions. In particular, the measurement geometry used must therefore be uniform in the communication of colour values. - Central role of the software:
ColorDaTra Professional enables the storage and evaluation of colour data and creates the basis for cross-site color communication. Regular updates ensure continuous development. - Practical relevance through real applications:
Samples from all over the world help to analyze measurement tasks under real conditions and to align the appropriate measurement technology specifically to customer requirements.
The aim of this session was not only to bring our partners closer to the technical advantages, but also to provide them with concrete argumentation aids in order to convincingly present the benefits of our solutions in the customer conversation.
Initial feedback from the color measurement technology sales partner network
During the session, the first questions and feedbacks from the partner network were given. These insights are particularly valuable for us, as they show which topics are currently in the foreground in the market.
At the same time, they provide important impulses for how we can align our content and arguments in an even more targeted manner in the future.
Successful start for further exchange with our distributors for colour measurement technology
The first international partner session was a successful start for a new format. The positive feedback and the high level of participation confirm that the need for exchange and joint development is great.
In the future, we would like to further expand the dialogue with our distributors for colour measurement technology and establish regular formats. The aim is to pool knowledge, share experience and position our solutions even more strongly in the market.
Because one thing is clear: Successful sales work does not arise in isolation, but in combination with a strong partner network.
We would like to thank all our participating sales partners for their participation and the great interest in the exchange.
Conclusion: The most important findings at a glance
Application examples for measurement in transmission mode with the TA35-UK set adapter solution
The first international partner session showed how important a common understanding of measurement technology and its positioning in the market is. The main factors are:
- a clear argumentation of the added value of our systems in the customer conversation
- the understanding of typical applications and concrete application scenarios
- the flexible usability of our devices, in particular by external measuring heads
- the low-maintenance and reliable technology, e.g. B. through durable LED lighting
- Practical information on the correct color measurement, such as the choice of the appropriate measurement geometry
- a consistent color communication as the basis for comparable measurement results
- the central role of the ColorDaTra Professional software for storage, evaluation and comparison of colour data
- the close practical relevance through real customer applications from all over the world
👉 Only if these aspects play together, our solutions can be successfully positioned in the market.
